Client Name: Sylvester T. Uhaa

About Project:Contrary to the ‘Information deficit model’ theory, which was introduced in the 1980’s to describe a widely held belief about science communication—that much of the public’s skepticism about science and new technology was rooted, quite simply, in a lack of knowledge, and that if the public only knew more, they would be more likely to embrace scientific information, abundant scientific and behavioural research has shown that awareness campaigns alone do not change attitude. If the goal is just to increase public knowledge about an issue, then awareness campaigns alone is enough. But if the goal is to change people’s attitudes and behaviours, social change activists need to use behavioural science to craft campaign that use messaging and concrete calls to action that get people to change how they feel, think and act to create long-lasting change they desire to see. This is where Vanenge Consult comes in.

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